Beat Medical Blog

“We are now on Facebook” is a common statement for most businesses in recent times- unless you are part of the medical recruitment industry.

Social media could be said to be a struggling medium in the healthcare recruitment industry with a number of preconceived barriers deterring businesses from utilising the online phenomenon as a productive tool to recruit and gain momentum in reaching their key markets. This is soon to change. 

Proving to be an integral part of the Beat Medical marketing strategy to recruit doctors around Australasia, the Wollongong based recruitment company have developed a social media strategy to encompass Twitter, Blogging, Facebook and on the horizon, video media.

“We are working to adapt our communications strategy to ensure it is appropriate for different age groups in our market – with our Facebook page aimed at a different demographic to our twitter feeds” says Director, Shaun Hughston.

“The goal of our social media plan is to keep our current and potential candidates and clients informed about developments in medical recruitment, provide informative articles and to provide a means to have a quick and easy way to look at job listings the moment they are added to our database. Another great advantage of social media is accessibility – you can use your mobile, computer, or tablet device to access the latest posts”.

Recruitment of doctors to regional areas is one of the greatest challenges to achieveing equitable healthcare across all of Australia. Unfortunately, the days when advertising in the local newspaper were enough are numbered, but many employers and other recruitment agencies have been left by the wayside in the social media revolution.

Beat Medical believe the great advantage of social media over traditional methods of medical recruitment is the ability for users to share the information with others. Director Leonie Shepstone says: “As long as healthcare organisations, particularly the public variety, are encumbered by old-school communications thinking, they will be left behind in the medical recruitment market”.