Beat Medical Blog

Joining the discussion on social media in healthcare

Posted by Beat Medical

As reported in this latest post in Croakey social media may be seen to be struggling as a media of choice in healthcare - with a number of barriers to adopting it as a productive tool.

As an integral part of our marketing strategy to recruit doctors around Australia and overseas, we are developing our social media capacity to encompass a a twitter feed dedicated to news, and another feed specifically for job listings. We are also adapting our strategy to ensure it is appropriate for different age groups in our market – with our Facebook page aimed at a different demographic to our twitter feeds.

The goal of our social media strategy is to keep our current and potential candidates and clients informed about developments in medical recruitment, provide informative articles, and to provide a means to have a quick and easy way to look at job listings the moment they are added to our database.

One of the great advantages of social media over email and plain websites in recruitment is the ability for users to share the information with others. As long as healthcare organisations, particularly the public variety, are encumbered by old-school communications thinking, they will be left behind in the medical recruitment market.